Field notes, not theory
The journal.
Strategy, search intent, content, and conversion, written from client work across 20+ industries.
Read the work.
Ultimate Guide to Search Intent Optimization
The digital landscape has undergone a seismic shift. Gone are the days when simply stuffing keywords into content guaranteed top search engine rankings. Today, Google's algorithms, like BERT and MUM, are sophisticated enough to understand the nuances of human language…
9 Data-Driven Share Triggers That Make Your Content Go Viral
With 5.22 billion social media users worldwide who love shareable content, it leaves us wondering why some pieces get an exponential number of views, shares and audience engagement while others don’t. The viral marketing moments we marvel at are not…
How to Create Effective Pop-ups for Lead Generation and Conversion
Love them or hate them, pop-ups are not going anywhere. In fact, they are not always annoying and can be incredible in converting website visitors. Their perception as unwanted disruptions no longer holds. Boasting an average conversion rate of 4.65%,…
8 Top-Performing Content Types to Fuel Your SEO & Content Marketing
Hubspot reported that 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers and 52% of the general population primarily use mobile search. All in all, people are consuming different content types, left, right and center.