Service 04 · Authority
Sophisticated outreach that reverse-engineers link gaps to reach quality publishers. 2,000+ journalists, 22,000+ publishers, and proven campaigns across 25+ outreach processes, built to scale, and now engineered for AI citations as much as for rankings.
The links that move rankings and the sources AI systems quote are converging: durable LLM citations come overwhelmingly from tier-1 editorial coverage, not directory listicles. Our campaigns target the publications, comparisons, and communities that both Google and AI engines demonstrably trust for your category.
Campaign formats that earn both: data studies journalists want to cite, expert commentary placed against the news cycle, statistics pages engineered to become the reference others link to, and surround-sound placement in every list your buyers, and their AI assistants, consult.
We start from your competitors' link profiles and the gap between you and the top 3. Every prospect is chosen because it demonstrably contributes to ranking in your SERPs, then reached through personalized outreach at a scale manual teams can't match.
For Reputation Rhino, our campaigns earned mentions from Moz, Entrepreneur, Social Media Today, Business2Community, Small Business Trends, and Tech Times, the compounding kind of authority that keeps paying.
Volume outreach died for a reason, so every prospect clears numeric gates before an email is written: topically relevant pages with roughly 30–40+ referring domains of their own, dofollow in-content placement on real blogs and publications, one link counted per domain. A campaign doesn't start until 30+ qualified prospects exist; below that, the topic isn't worth the send.
Contacts get the same discipline. We verify a named person, and any address under 90% email-deliverability confidence is discarded rather than risked, because sender reputation is an asset we protect. Outreach runs from dedicated sending accounts, throttled to roughly 100 personalized emails a day with randomized timing, and every sequence carries at least two follow-ups; a meaningful share of placements land after the first message is ignored.
Five campaign patterns cover most prospect types: sites linking to multiple competitors, recurring link sources, competitor-backlink replication, guest contributions, and broken-link replacement. Each has its own tested sequence, and every placement is logged with anchor, target, and indexation status.
How many links you need is a measurement, not a guess. For each target SERP we open the current leader's referring-domain history and count new domains over the past 7, 30, and 60 days. That acquisition rate is the pace required to take the position and hold it, and it becomes your monthly target per cluster, in writing.
Quality outweighs count at every step: a hundred weak links won't move a competitive SERP, while five to ten relevant links from mid-to-high-authority industry sites can. We also reclaim equity you already earned, backlinks pointing at broken or moved URLs get 301-redirected to the closest topical replacement, never dumped on the homepage.
Your profile vs. the top 3, plus the leaders' 7/30/60-day referring-domain velocity, the pace that sets your monthly target.
Data studies, statistics pages, and expert resources built to be cited.
22,000+ publisher database filtered to genuine relevance, with prospects gated at 30–40+ referring domains.
Dedicated sending accounts, ~100 personalized emails a day, 2+ follow-ups, contacts verified at 90%+ confidence.
Story-led campaigns that land editorial coverage AI systems keep citing.
Links, mentions, citations, and the rankings they moved, not vanity counts.
Link building here starts from measurement: the gap between you and the pages outranking you, and the pace at which leaders keep earning domains. Prospects clear numeric quality gates before an email is written, outreach is throttled to protect sender reputation, and every placement is logged with anchor, target, and indexation status.
What we do
What you get
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Weeks 1–2
Every week
Every month
Every quarter
The stack we run for this
Ahrefs
Semrush
DataForSEO
Apollo.io
Profound
Yes. Every link is earned through genuine outreach, editorial merit, or data assets publishers choose to cite. No PBNs, no link farms, no schemes that put your domain at risk.
The honest answer: whatever closes the gap between you and the pages outranking you, which we measure per SERP. Quality and relevance close gaps faster than volume; a single tier-1 editorial mention can outweigh dozens of directory links.
Digital PR earns editorial coverage, data studies, expert commentary, story-led campaigns, in publications your buyers read. It produces the highest-authority links in SEO and the citations AI assistants quote when recommending brands.
Links matter, and the mentions around them may matter more: across large AI-visibility studies, branded web mentions correlate with AI answer presence about twice as strongly as domain authority. Our campaigns are engineered to produce both.
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