Service 20 · Build
WordPress runs a huge share of the web, which means most WordPress work is theme-flipping. Ours isn't. For 15+ years we've built WordPress as software: custom themes from scratch, plugins engineered to spec, WooCommerce commerce, and migrations that treat your rankings as inventory.
A WordPress build here runs like any engineering project: version control, staging, code review, and performance budgets. Custom themes get built from scratch around your design system, so you ship exactly the markup you need instead of a purchased theme's accumulated weight.
Corporate sites get built for the three things that matter: security, speed, and conversion. Semantic markup, server-rendered content, and restrained schema come standard, because we're a search company at heart and the site has to earn traffic, then convert it.
Eight disciplines run under one roof: custom WordPress development, theme development, WordPress CMS configuration, plugin development, WooCommerce ecommerce, third-party integration, migration and upgrades, and ongoing support.
When the plugin directory doesn't hold the answer, we build it: custom plugins with proper hooks, update-safe structure, and documentation, so functionality survives every core update instead of pinning you to an old version.
Third-party integration connects WordPress to the stack around it: marketing automation, payment gateways, and CRM systems, including the HubSpot and WooCommerce pairing we implement as its own practice. Data flows both ways and gets verified, so the site works as a system, never an island.
WooCommerce builds inherit our ecommerce engineering method: catalog architecture, a checkout that doesn't leak revenue, server-rendered product facts, and structured data applied at template level. The store stays fast under load and readable by every crawler, AI assistants included.
Replatforming onto WordPress, or upgrading a build that's years behind, runs on a URL-complete migration spec: full inventory, one-to-one redirect map, single-hop 301s, and rankings counted before and after. Traffic you've earned doesn't get donated to a relaunch.
Support and maintenance keep the platform current: core and plugin updates applied on a schedule, security hardening, backups with tested restores, and a measured eye on Core Web Vitals as content grows.
The practice carries industry playbooks for healthcare, fintech, edtech, travel and hospitality, real estate, and logistics and automotive, sectors where compliance, integrations, and content structure differ enough to matter.
Requirements, current-site audit, and a scope of work with owners and dates.
Wireframes and design applied to your brand, approved before code.
Custom theme and plugin build under version control, integrations wired both ways.
Functional, performance, and security passes across devices before launch.
SEO-safe cutover, then editor training so your team publishes without us.
Updates, hardening, backups, and iteration on a schedule.
WordPress earns its reputation for mess one shortcut at a time, so the method removes the shortcuts: custom code under version control, staging before production, a URL-complete migration spec, and updates on a schedule instead of a prayer. Phase by phase, here is how a build runs.
What we do
What you get
What we do
What you get
What we do
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Weeks 1–2
Every week
Launch week
Every month
The stack we run for this
Screaming Frog
Google Search Console
Google Analytics 4
HotjarCustom, from scratch. A purchased theme carries code for every site it might ever serve; yours only needs the code for your site. Custom builds load faster, hold Core Web Vitals budgets, and stay maintainable because every line has a reason to exist.
Yes. When the directory doesn't cover your requirement, we engineer plugins with proper hooks and update-safe structure, documented so any developer can maintain them, and built to survive core updates rather than pin you to an old version.
Yes, with the same commerce discipline as our Shopify and Magento work: catalog architecture, checkout optimization, server-rendered product data, and template-level schema. If your catalog or team fits a different platform better, we'll say so.
That's the house specialty. Every migration runs a full URL inventory, a one-to-one redirect map with single-hop 301s, and before-and-after rank tracking. Backlinked legacy URLs point at their closest matching pages, so earned equity keeps working.
Security is a schedule, never a plugin: core and plugin updates applied promptly, hardened login and permissions, and backups with tested restores. Speed is a budget: Core Web Vitals held per template, verified before launch and watched after.
Yes. Inherited sites start with an audit of theme quality, plugin sprawl, update debt, and security posture, then a stabilization plan. Some earn a rebuild recommendation; most improve in place with disciplined maintenance.
Adjacent disciplines