8 Top-Performing Content Types to Fuel Your SEO & Content Marketing
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on | Feb 25th, 2025 Hubspot reported that 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers and 52% of the general population primarily use mobile search. All in all, people are consuming different content types, left, right and center. People are no longer influenced by traditional content types such as TV ads like they used to when it comes to purchasing decisions.
They are conducting their own research online to find information and products of use to them. Being mindful of the plethora of opportunities that content digital marketing presents to demand-gen marketers in 2025, this article explores powerful content types that will take your marketing strategy to the next level.
The Power of a Holistic Content Strategy for SEO
Variety is the spice of life, so why rely on just one content type for SEO and online marketing? A diversified content strategy is what you need to reach a wider audience and cater to different reading styles. Including various marketing content types will organically improve search engine rankings and build brand authority. All you have to do is align your content with the target audience's needs, search intent and business goals.
Here are the top-performing content types that have tremendously strengthened our SEO and online marketing strategy. From blog posts your audience will love to read to short videos they won't get enough of, we have covered it all to make your content creation for link building easy. Take a read!
1. Blog Posts: Create Impactful Content
Blog posts are the most famous content types, with 9 out of 10 marketers using their blogs to achieve their content goals. These fall into the long-form content format and are especially important in engaging and converting your audience. You would be amazed to know that companies with blogs produce an average of 67% more leads per month than companies that don’t have active blogs. So, if you don't have an on-site blog yet, you are missing out.
What is long-format content?
It typically consists of 1,200 words or more. Instead of covering a small topic quickly and concisely, it delves into the subject and details various aspects of it.
Benefits of long-format content
It includes nuances that are missed in short pieces, is detailed and integrates various perspectives. It fosters user engagement, builds stronger connections and reduces bounce rate. In addition, it improves SEO performance and organic traffic while establishing your site as an authority/expert.
Examples of long-format content: Content pieces such as blog posts, magazine articles, How-to or Step-By-Step guides, comprehensive guides, the Really Long Lists (RLLs), and press releases
Long-format content best practices/optimization tips: Your piece must have comprehensive research covering different facets of the topic, a clear structure, a compelling heading and narrative, internal linking, a table of contents for navigation and targeted keywords for better SEO.
Keyword research, content creation, on-page optimization and blog promotion fall under the gamut of SEO services that you might need for blog optimization.
NMG Digital is the SEO and Internet marketing agency that can help you with the creative and technical aspects of long-form blog content.
2. Infographics To Drive Engagement
Infographics add a vibrant, visual element to the webpages and are known to uplift engagement and organic traffic by as much as 12%. Visually representing valuable data by combining images, charts, graphs and minimal text, infographics are the content types that put forth complex data in a clear and easily digestible format. They are impactful as they allow viewers to grasp information at a glance and engage effectively and quickly.
Why do infographics work?
Infographics are visually appealing, versatile, interactive, easy to understand and shareable on social media. They increase engagement, improve retention and effectively communicate complex ideas as per audience preferences easily.
Examples of infographics: Comparison infographic, timeline infographic, list infographic, informational infographic, statistical infographic, etc.
Infographics best practices/optimization tips: You can create jaw-dropping infographics by letting the graphics do the talking in clear design, presenting concise information and sticking to the point, prioritizing flow, using white space and more. Also, you need to add Alt text for images and promote them on relevant platforms to gain more traction.
3. Videos: Engaging Your Audience and Boosting SEO
Do you know that video viewership accounts for one-third of online activity worldwide? Not only this, but videos are shared way more than any long-form content types. Reports indicate that 92% of people who view videos on mobile devices end up sharing them with others. Videos appeal more to online audiences and there is a good reason why. They are more interactive.
Your brain is wired to remember visual content better. Studies have shown that the average viewer retains 95% of a message when they watch it. Use this to your advantage and create engaging video content.
What works in video content?
Video interviews with happy customers (testimonial videos), webinars to educate, live streams on LinkedIn/Instagram/Facebook/YouTube, how-to videos, product use case videos and influencer videos are the visual media types that work well.
Video creation best practices/optimization tips: Video marketers create a winning video using the correct format and resolution, compressing it to load quickly and adding relevant keywords, titles, descriptions, tags, a compelling thumbnail, captions, CTA and subtitles.
4. Social Media Content: Amplifying Your Reach and SEO
Social media is among the content types, statistically found to increase brand exposure, lead generation and conversions. Not only this, social commerce is projected to grow by 31% annually. The average person uses 6.7 social networks monthly and every social media platform's audience uses it for different purposes.
To start on social media, research competitors and see what they are doing well. Draw inspiration from their presence and compose your content accordingly.
What can social media do for your brand?
It can drive traffic to your site from platforms such as Facebook, Instagram, LinkedIn, and X (formerly Twitter), help nurture leads and promote your content from other channels such as Spotify or YouTube. You can use it to share your journey and product updates, extend the lifeline of your blog, get constructive user feedback or just have a human conversation with your audience.
Examples of social media Include Engaging posts, stories, reels, and live videos, which are visual media types that help businesses at various funnel stages.
Social Media Content best practices/optimization tips: Employ platform-specific strategies, post consistently, interact with your community, use relevant hashtags, drive traffic to website content and do brand mentions.
5. Ebooks/Guides: Your SEO Authority Builders
Ebooks and guides are both downloadable digital content types used to educate potential customers and establish brand authority. Ebooks are typically longer and more comprehensive, covering a broader topic, while guides are concise and focused on providing specific instructions on a particular subject area.
How are E-books/Guides effective in content marketing?
They offer in-depth information about a particular subject that helps establish expertise. They also help generate leads through gated content. Guides can also be a resource on your web pages.
Ebooks/Guides best practices/ optimization tips: Offer valuable content through them in professional design with a strong call to action and optimize keywords in the content.
6. Case Studies: Showcasing Your SEO Success
A case study is a detailed account of how a company's product or service helped a specific customer solve a problem or achieve a goal, with a real-world scenario that exhibits the effectiveness of the product or service. It essentially uses a real-life example to demonstrate value to potential customers.
Why do Case Studies work?
Case studies provide social proof to potential customers and demonstrate the results that their product can achieve. This builds credibility and trust and generates sales.
How to write a case study?
Mention the client's background—who they are, what they do, what matters to them and the problem they face (which the service/product solves). Outline solutions they have tried in the past.
Present their personal experience of why they came to you and how helpful they found your approach to problem-solving. Include the specific product features that were used and the results that were achieved. Emphasize how it made the customer feel and you will have a good case study.
7. Landing Pages & Ads: Converting Audience With Persuasive Copy
A landing page is a standalone web page, often used in marketing and advertising campaigns to encourage users to take a specific action, such as buy products, sign up for the newsletter, join a webinar, generate leads and more.
What makes landing pages effective?
It presents a clear and compelling message with a focused, personalised call-to-action (CTA) and usually includes an embedded video, persuasive copy and a lead capture form to collect user information. These are highly targeted and usually, paid traffic or traffic from emails and other platforms lands on them with a high likelihood of conversion.
Landing page practices/optimization tips - These web pages should have a clear headline, compelling copy, clear CTA, relevant visuals, a lead capture form, minimal distractions and responsive design.
8. User-Generated Content (UGC): Building Trust with Social Proof
Did you know that 93% of marketers leveraging user-generated content in their marketing efforts claim that it performs notably better than traditional branded content? If you want to build customer trust and drive sales, go for UGC content marketing.
What is UGC?
User-generated content (UGC) is the different types of content created by users or customers. It is more authentic than the content created by the brand marketing team. When a brand shares UGC content, it shows that they are listening to their audience.
Why is UGC content winning?
UGC comes directly from real customers who share their genuine experiences with the products and services. This builds trust with potential buyers and makes them more likely to engage with the brand. Thus, UGC, in a way, is a powerful form of word-of-mouth marketing.
Examples of User-Generated Content(UGC): Images, videos, reviews, testimonials and more about a brand’s products and services that the users share.
User-generated content (UGC) best practices/optimization tips: Encourage customer-generated content, monitor reviews and showcase testimonials. You can also create a platform for UGC, reward participation, monitor and respond. Also, feature testimonials and social proof on the website for local SEO.
Why Should You Explore These Content Types?
More than half of the marketers worldwide increased their investments in content marketing in 2024 and this year, you should too! This list of different content types will help you connect with your customers, engage your target audience and most importantly, boost conversions. Anchor in these content forms to create a diversified content strategy and increase brand awareness, attract potential customers, optimize for SEO and drive Internet marketing success.
Get in touch with NMG Digital for tailored SEO and content marketing services. Book a free consultation to discuss your business goals today!