Industry 06 · Staffing & HR
Talent finds you first.
Staffing runs on two funnels at once: candidates and clients. NMG builds for both, job portals like JobGraze, the healthcare hiring platform named to StartOut Growth Lab Cohort 12, and the search programs that keep requisitions and sales pipelines full.
The challenges
Where growth stalls.
- Two audiences share one site: candidate queries and client queries need separate architectures that still reinforce each other.
- Job boards and aggregators hold listing queries with millions of pages and constant freshness.
- Listings churn daily, and search needs structure and freshness signals to keep up.
- High-volume hiring operations drown in manual screening, scheduling, and paperwork.
- Staffing searches usually carry a city or role qualifier, so generic pages lose.
The playbook we run.
Dual-funnel architecture
Separate, interlinked page systems for candidates and clients, so each funnel ranks for its own intent.
Programmatic job and location pages
Role-by-metro page systems with job-posting structured data, built to survive listing churn.
Employer-brand content
Content that answers what candidates and HR buyers actually ask: salary, licensing, process, and hiring.
Portal engineering
The group builds hiring platforms. JobGraze ships background and license verification, booking, multi-language support, and AI-based matching.
Agent-assisted operations
Agentic AI workstreams for resume screening, interview scheduling, and attrition signals, run with human oversight.
Case studies
Proof, not positioning.
- JobGraze, the healthcare job portal NMG built, was named to StartOut Growth Lab Cohort 12.
- JobGraze ships background and license verification, booking, multi-language support, and AI-based candidate matching.
- A healthcare staffing group runs field operations on an NMG mobile app: shifts, attendance, invoicing, device tracking, and certificates.
- Hugo by RGP: NMG has been the staffing platform's tech partner since 2012, from Adaptive Professionals through its acquisition by NASDAQ-listed RGP.
- Agent use cases in the group's AI practice cover resume screening, interview scheduling, and attrition.
Straight answers.
Do you work with staffing agencies, HR tech, or both?
Both. The build record includes JobGraze, a healthcare job portal, and Hugo by RGP, a staffing platform NMG has engineered since 2012. Marketing programs serve agencies and HR products that need candidate and client demand.
How do you compete with the big job boards?
Not head-on. We win the queries aggregators serve badly: role-by-metro pages with real local substance, licensing and salary content, and employer-brand assets a board cannot build for you.
Can you automate parts of the recruiting workflow?
The group's agentic AI practice covers resume screening, interview scheduling, and attrition signals, always with human oversight on decisions. JobGraze already ships AI-based matching in production.
What does the dual-funnel approach change in practice?
Candidate pages and client pages stop competing with each other. Each funnel gets its own architecture, content, and measurement, so visibility gained on one side no longer costs the other.
Disciplines behind this playbook