Industry 04 · Edtech
Enrollment starts with a search.
Learners, parents, and L&D buyers all start with a search. NMG supports TrainUp, the training marketplace serving 50,000+ companies in continuous operation since 2004, and brings the same page-system discipline to edtech products, course marketplaces, and schools.
The challenges
Where growth stalls.
- Course and program queries are held by marketplaces and review aggregators with huge authority.
- Learners and L&D buyers compare options for weeks, so a single visit rarely converts.
- Hundreds of courses need pages that rank without collapsing into thin duplicates.
- Trust decides enrollment, and trust signals live off-site in reviews, mentions, and citations.
- AI assistants now recommend courses and tools directly, a surface most edtech brands have not engineered for.
The playbook we run.
Curriculum demand mapping
Map what learners and buyers search at every stage, skill terms, comparison terms, credential terms, and architect the catalog around it.
Marketplace-grade page systems
Course and category templates that hold full catalogs with structured data, so each program page earns its own rankings.
Authority content
Guides and data pieces built from the product's own expertise, the assets that earn links and AI citations.
Capture for long cycles
Content-to-email paths and CRO on enrollment pages, so weeks of comparison end at your form.
Platform engineering
Where the product needs building, the group ships marketplaces and learning platforms; TrainUp is the longest-running example.
Case studies
Proof, not positioning.
- TrainUp, the ed-tech training marketplace NMG supports, serves 50,000+ companies and has run continuously since 2004.
- Education clients on the NMG wall include Heritage International Xperiential School, KnowledgeFlo, Success Sciences, and Little Academy Nursery.
- The NMG group runs a dedicated edtech industry practice on the technology side.
Straight answers.
What edtech businesses does NMG work with?
Training marketplaces, course products, B2B learning platforms, and schools. TrainUp, a marketplace serving 50,000+ companies, is the longest-running engagement, and the client wall includes schools and learning brands from nursery to corporate training.
Can hundreds of course pages rank without duplicate content?
Yes, with a page-system approach: one engineered template, structured course data, and unique substance per program. It is the same discipline NMG applies to large travel and ecommerce catalogs, pointed at curricula.
How does SEO work for B2B edtech with long sales cycles?
Search starts the cycle and content sustains it. We map buyer-stage queries, build comparison and proof content, and wire capture paths so a first visit becomes a nurtured lead instead of a lost session.
Do you build learning platforms or only market them?
Both. The group builds marketplaces and learning products, TrainUp has run continuously since 2004, while the marketing side runs the search and content programs. One partner, both halves of the funnel.
Disciplines behind this playbook