Firearms & accessories ecommerce, Technical SEO / Content
Fusion Firearms
Winning a niche where ads can't go.
Firearms retailers are locked out of Google and Meta ads. For Fusion Firearms, organic search was the entire growth engine, so NMG's technical SEO and data-driven content had to deliver. They did: 2X revenue in six months.
The challenge
Where they started.
- Paid channels unavailable, organic search had to carry all growth
- Critical issues in site structure, navigation, and search optimization
- Product catalog under-represented: whole firearm and parts categories missing targeted pages
What we engineered.
Technical SEO & structure rebuild
A thorough audit exposed structural problems; we rebuilt navigation and architecture, fixed on-page elements against a 100+ point checklist, and hardened site health.
Structured data everywhere
Product, Breadcrumb, and FAQ schema implemented across the catalog to capture more SERP real estate for every product query.
Catalog-scale content strategy
Hundreds of SEO research-based content outlines targeting every firearm line and parts category, new pages plus optimization of existing ones.
Master keyword research
Deep keyword and competitor analysis prioritized the queries with buying intent, ranking 800+ keywords in the top 3.
The results, in short
What it delivered.
In six months: 135% organic traffic growth to 18,000+ monthly visitors, 88.15% organic revenue growth, 2X total revenue, with 1.5M+ impressions and 100K+ organic clicks.
NMG is the real deal when it comes to eCommerce SEO. We were blown away by their Advanced SEO strategies that helped increase our sales and revenue. Since joining forces with NMG, our sales and revenue have skyrocketed, and we couldn't be more impressed with the team's expertise, responsiveness, and unwavering commitment to delivering results. Hands down, the best decision ever made for our business. Highly recommended! · Bob Serva, President and CEO, Fusion Firearms
The evidence, on screen.
Disciplines behind this result
